The 12 Days of Swn-fest: Part 9: Extra Curricular Activities – swn=sound / seminars / scrabble / Gwdihw



The drunken brainchild of Geraint Ffrancon and Gerallt Ruggiero, Swn=Sound is an audio experiment where Ffrancon+Ruggiero will be creating a Swn festival electronic set out of the festival itself.

During the course of the exciting Swn weekend they will be running around like fools recording all sorts of sounds. Later – after a lot of vodka and no sleep – those sounds will be transformed into a magical array of textures, rhythms and vibrations ready to be performed live.

To hear if this experiment works on any sort of level make your way to the Model Inn on Saturday the 24th of October at 6pm! the experiment will be followed by live music from John Grindell, Pencadlys + many more.

Free Daytime Seminars

In conjunction with the Welsh Music Foundation Swn will be running free seminars once again. The sessions below will be held at The Toucan Club, Womanby St, Cardiff (near Clwb Ifor Bach) and are free to attend, on a first-come-first-served basis. If you have any questions, please contact

Friday 23rd October 2009

CUBE Interactive Sessions
11.30 Tim Morgan / Mint Digital – The Real-time web and the web/tv 2-screen experience
12.30 / Martyn Davies / BBC Future Media and Music – BBC Introducing’s uploader and music distribution across local stations
13.30 Panel Discussion / Digital Wales – We’ve seen the Digital Britain Report. Now what would a Digital Wales report look like? Ewan McIntosh, Channel 4’s 4IP Fund, Tim Morgan, Mint Digital, Martyn Davies, BBC,  Wil Stephens, Cube, Chaired by Robert Andrews, UK Editor, paidContent: UK
15.30-16.30 – Promoting new Music – If you’re an artist or label with music to release and promote, a panel of experts will be giving advice on the most useful steps to take in the current music business maze. With… Huw Stephens – C2 / Radio 1 / Bandit / SWN Festival, Guto Brychan – Rasal / Clwb Ifor Bach / Maes B , Dilwyn Llwyd – Cwmni Coll / Yucatan, Bethan Elfyn – BBC Radio 1 Introducing / C2, (this session will be conducted in Welsh – translation facilities will be available)
17.00-18.00  – Welsh Language Music Industry – The good, the bad and the money : Strengths and Weaknesses of the scene. – A no-holds-barred analysis of the Welsh-language music scene as it stands, comparing changes throughout the years to establish a realistic portrayal of where we are and what the future holds. With… Deian ap Rhisiart – Bangor University Feasability Study, Guto Brychan – Rasal/ Clwb Ifor Bach/ Maes B, Dilwyn Llwyd – Cwmni Coll/ Yucatan
Bethan Elfyn – BBC Radio 1 Introducing/ C2, (this session will be conducted in Welsh – translation facilities will be available)

Saturday 24th October 2009

11.30 – 12.30 – Meet The PRS Foundation – The PRSF is the UK’s only independent funder of new music across all genres and supports a huge range of new music activity – everything from unsigned band showcases to composer residencies, from ground-breaking commissions to live electronica. Find out how the organisation could help your venture. With… Eleanor Ward – PRS Foundation
13.00-14.00 – Good Lizard Media presents : How to market your music digitally – David Riley, who has spear-headed digital marketing campaigns and fanbase success stories for artists including The Prodigy, Charlatans, Nitin Sawhney (and hundreds of others) shares his hints and tips and how you can apply them to your music releases.
14.30 – 15.30 – What a difference a year makes – The panel will take a retrospective look at what’s happened in the music industry over the last year.  With… Jamie Fullerton – NME, David Riley – Good Lizard Media, Gareth Dobson – Fear and Records, John Rostron – Swn / Association of Promoters and Events : Cardiff, Martin Carr – TBC
16:00-17.00 – ‘I know you get hundreds of these, but…‘ : Lamacq’s mail sack. – Best practice tips on how to submit your music to radio. With… Steve Lamacq


It can’t be Swn without scrabble – get your mind-dictionaries down to the City Arms on Womanby St on Saturday for some letter action.


Sssshh! Swn come-down party at Gwdihw on Sunday. Super Furry Gruff Rhys and others DJing, much fun. Come!

Leave a comment

Filed under Swn Festival

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s